Sell merch effortlessly on YouTube

You can display up to 12 items in your YouTube Merch Shelf at a time.

Yes. YouTube will automatically display your products based on launch date, sales performance, and availability. You can manage which products are shown and the order they display in channel-wide or for each individual video. To arrange your shelf for your channel, go to YouTube Studio, select the Monetization tab, select the Merchandise tab and click ‘Organize’ on the status card. From here, you can drag and drop the products in the order you’d like them to display under your YouTube content. Learn more about organizing your Merch Shelf here.

Your Merch Shelf will not appear if:

• Your video’s audience is set as “Made for Kids”
• Your video already shows Ticketing or Donations
• Your video has a copyright claim against it
• Your viewer is not in a country or region where the Merch Shelf is available
• Your viewer is watching your video on a mobile browser, smart TV or game console
• You have no YouTube-approved, in-stock merch items on Bonfire.

YouTube’s community guidelines are different from Bonfire’s. If your merch features prohibited or inappropriate content according to YouTube, it may not have met YouTube’s guidelines and will not display in your merch shelf. Although it may not appear on your Merch Shelf, your products will remain available for purchase in your Bonfire Store.

No, this is a free service provided by YouTube and Bonfire. It will not detract from your AdSense revenue.

YouTube and Bonfire share some information – such as merchandise sales and visits– to ensure that we can provide you with the best service possible. For example, we may share total monthly merchandise sales with YouTube to display in YouTube Studio. This may be used to assess which new features will help drive more sales to your channel.

For more information about how your data is used, be sure to read and understand Bonfire's privacy policy and YouTube’s privacy policy.